Point of Purchase Material
Few things can brand a corporation more quickly than a smart video production.
Consumer Packaged Goods manufacturers, as well as store owners, have been utilizing every inch of counter space available for years. They realize that those final few minutes a customer is in their store, while stuck in line and finalizing their purchase, is the perfect time to encourage those last-second impulse buys. And POP material is the best tool to achieve those additional sales.
POP material, as the name suggests, is mounted and displayed around a store’s cash register, checkout line and ‘point of purchase’. There are all types of POP material available to marketers and retailers. Traditional types of POP material include counter cards, floor graphics, ceiling mobiles, coupon dispensers, take-one pads, posters, signs and anything else those responsible for corporate branding can think of. Whether the quantity is large or small, there are custom solutions available to any marketing budget.