Product placement is a subtle method of promoting a brand or product. By including a product in a movie or television show, the item receives exposure in front of a large audience and it becomes aligned with the type of character or mood that the program conveys.
- The fancy sports car that a show’s action hero drives during a high-speed chase scene is an example of product placement.
Placements are designed to be unobtrusive and part of the narrative of a program. Another way to utilize product placement is to use a venue as the backdrop of a photo shoot or event. Offering products as prizes or giveaways for contests or award ceremonies is also an example of the service. Careful consideration is given when matching a product to a medium to make certain that it will reach the target audience and that the coupling will successfully project the appropriate brand image.