One of the most common misconceptions about starting a website is the belief that the minute your new website is live on the Internet the world flocks to it. Like with any storefront business, you must market it.
- A website is a digital business that requires regular maintenance to refresh the website with new content that is written in way to draw attention from the search engines (Google, Yahoo, etc). For example, you sell replica designer perfume online. New articles using the keywords “replica designer perfume” several times in the text will make the website more search engine friendly. When someone types the keywords “replica designer perfume” in a search engine, the search results lists websites that contain those keywords in their text.
Websites that constantly add new articles repeating those keywords throughout the website will be ranked higher in the search engines and are found nearer the top of the search results. Therefore, regular website maintenance is akin to marketing the site.